Lindsay has 25 years of commercial experience, having spent the first 10 years of her career in small business management positions, before moving across to communication lead roles in multinational organizations in 2001. Since then, she has gained international experience across the energy, IT and telecommunications sectors, working with companies such as Shell, Unilever, T-Systems, Petroleum Development Oman (PDO), Wind, Mobilink, Beeline, Banglalink, and VimpelCom.
Team, project and program communication can often get lost between over-engineered corporate communication and dumbed-down all-employee messaging. For me, business communication is about improving actual business performance.
The two basic questions that drive this are: how can change make sense to those who are being asked to do something differently, and what are the best ways to reach that shared understanding?
The i2i approach is based on years of experience in team, functional, project and corporate communications with companies such as Shell International, Unilever, T-Systems